Benefits of Maps.Interactive

Because it lets users manipulate and interact with the data on the map, Maps.Interactive surpasses the functionality of any other mapping system on the web.

It really comes into its own when dealing sets of points, and in particular

1. where location is one of the criteria that influences selection. Users will want to see the locations of many objects.
2. where there are too many items to show them all. Users will want to sift and filter the data.
3. when seeking patterns or clusters in spatial data.